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Poppy Field
Floor van der Holst

Floor is a Dutch musicologist/musician who played classical piano quite properly until the age of 18. Having been in the pre-course for the conservatoire and having sung classical music as a member of the Dutch National Youth Choir for many years, she abruptly wanted to start learning more about jazz (a boyfriend at the time may or may not have had something to do with that). Jazz singing in particular peaked her interest! 


For the time being she decided to study Musicology at the University of Amsterdam, so as to buy herself some time to make up her mind and practice more classical piano, classical singing and jazz singing. One year later, she applied for Tallers Musicals in Barcelona and studied jazz vocals there for one year before returning to Amsterdam to finish her studies in Musicology (cum laude). 


Floor then went to Sydney, Australia, and ended up living there for three years. She recorded a jazz/classical/insert:genre album with her own compositions entitled “First Floor” featuring members of the Sydney Symphony Orchestra. She went on several tours with her own band, organized classical chamber music festivals and concerts in Australia, and (for a living!) taught classical piano & jazz singing at the Legato Music Academy in Glebe, Sydney. 


The self promotion, booking travels, negotiating the fees, thinking about applying for funding but never getting around to it, trying to get reviews, constantly inviting friends and family to gigs, and so on... It’s hard work being a musician. So much time is spent on not making music!


Moving back to the Netherlands for family circumstances at the age of 28, she applied and became Label Manager of the esteemed Dutch record label Channel Classics Records and General Manager of the hi-res download service NativeDSD Music. These two positions meant that she met and dealt with high profile artists such as pianist Anna Fedorova, violinist Rachel Podger, trumpet player Wim Van Hasselt, bassist Nicholas Schwartz, violinist Rosanne Philippens, violist Dana Zemtsov, Ragazze Quartet, conductor Iván Fischer and his Budapest Festival Orchestra, among many others. 


When Channel Classics was sold to Outhere Music in September 2021, a number of musicians called her up to see “what’s up”. These inviting and inspiring phone calls and messages from artists (but also from a music competition, an academy and various record labels) prompted Floor to start her own business. Soon after, Vanderholst Arts Management was born!


On January 1st, 2022, Floor went public and on January 2nd, 2022, she reached out to some of her most valuable contacts from over the years. Managements, PR professionals, programmers, labels, and press/media contacts endorsed and even encouraged this move. The network has grown rapidly and is such that she can call upon freelancers and support from many different angles. 


Floor wishes to help, encourage, promote, sell and love music and musicians through Vanderholst Arts Management by offering classical & jazz PR, artist & project management.

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